Article by Elisabeth

Big depot collapses, the service has stripped the electric dealer enterprise…… Current a number of e-commerce organizations have closed, make electrical contractor giant jingdong mall CEO LiuJiangDong SOB. He recently in a blog exclamation, a lot of folks see the business market are look up, we see is a few more prominent vibrant, in fact downwards see: bones a!!!!! However, “electrical power business market is still exist likelihood, but need to be prepared to ten years to company, have adequate cash to burn!”

On-line forays into the supermarket

“Large depot is the golden light group to celebrate the 21 st century diversified development of electronic commerce was established by combining the classic channel. And new electronic enterprise, the integration of offline and on the web resources, will provide a greatest life sort buyers shopping platform.” Il paron has fallen with large warehouses, so that the sector a outcry.

“Large warehouses” and “no. 1 shop” used to be called a “online supermarket pair”, at that time the scene infinite. Who can anticipate from wantonly scale expansion to a collapse, but a year. In 2009 the golden light group APP he has devised a strategy to get into e-commerce field, in June 2010, big warehouses site officially on the internet. Now, big warehouses net page has can not open, the Shanghai headquarters office site was deserted……

Just in the near future, with the very same problem beauty cream beauty on the internet supermarket also briefly closed. Not lengthy ago, salomon Smith barney dress announcement, stripping the dealer enterprise, to do the big shareholders.

So folks then think of 2007 birds have launched high-profile news eBONO e-commerce sites, in on the web marketing company men’s clothing, but to the initial half of this year, eBONO e-commerce enterprise “still not getting on properly. In 2011, the initial generation of electrical power organization manager quickly fall-li ning electronic commerce chief Lin ones, glanze electronic commerce secretary ZhaoZhi, JiuYang shares of electricity traders have left…

In China, the leading on-line B2C were almost all pure electric business enterprise, even though several standard enterprise has set up a file in the try to electrical energy dealer company, but a winner.

In the United States, the scenario is just the opposite. The China electronic commerce study center of of the 2010 2011 annual global electronic commerce investigation report shows, the former top 500 in on the internet retailers, 152 are from the classic retail chain enterprise management Have 86 are from the standard directory mail-order business and direct selling enterprises management 56 house is a consumer brand producers of enterprise by Only 206 are pure on-line retailers.

Chinese classic enterprise electricity business, why two)? No matter whether such as previously could guess, compared with the pure electric company enterprise, the standard enterprise and not adequate cash heroism?

There had been bottlenecks, the outside pressure

Blue port in the on the internet CEO wang feng weblog analysis points out, “a, even though as the planet 500 robust control start off-up, but between life and death, just in the group management grasp. Two, note the CEO firm is established, than to a few months later, simple is no entrepreneurs. 3, the business holds a year in the very first half of this year, 10 million, he didn’t want to play losses. Conclusion: a sigh, and what ZuXi death.”

The personage inside course of study says, the network supermarket faced crisis initial is the provide chain. Consumer complaint says, large depot usually put up some extremely low prices of goods, but not to cash. Second, as with the entity retailers, network supermarket also have logistics trouble. In addition to no. 1 store, jingdong mall, etc, a handful of logistics and warehousing self-built use outside, at present the most e-commerce enterprise is adopted by the third party logistics operation mode, producing it simple to harm occurred in the course of transportation, and expense is high. The third question is capital chain, input and back to this difficult to balance. Standard retailers have stable market, but on-line supermarket efficiency will be high when low, but the investment is very huge, a decent network supermarket, at least to put tens of millions of dollars to 100 million dollars. By getting low cost, and profit, the space is not big.

1 retailer the chairman in just says, to want to do properly the network shopping enterprise, should be in logistics, provide chain relationships, certainly. Send LiChengDong analysts think generation nets, traditional enterprise electrical power organization not to be effective, the quantity of money to burn no relations, the important is, “they to electric enterprise understanding too simple”. In his view, a lot far more of the classic enterprise worth is the growth of on the web sales short-term, and ignore the user knowledge, make repeat 购买率 is low, have to spend higher marketing expenses to get new customers, this vicious circle.

An electric enterprise manager said, if want to consumers have adequate viscosity, will do merchandise wealthy enough. This calls for offline shop also do the very same category expansion, and offline extreme expansion and is most likely to lose their core varieties benefit, so in his opinion, for the standard brands speaking, do network mall, itself is a paradox.

However, see in the traditional enterprise attempt electronic commerce field in water met the bottleneck, we really should see that the external pressure for the environment. At present, the electronic commerce rolling enterprise opportunities attract much more and much more Net giant cross-border, a lot more national team to join. Not lengthy ago, CCTV’s CNTV on the web e-commerce organization “CNTV mall” Lately, the national electric aircraft carriers China commodity city business on the web… So it appears, classic enterprise involved in electronic company fields faced a massive external challenges.

Standard enterprise how to run about

Recently, the “2011 China (Beijing) electronic commercial conference and electronics enterprise expo” released “the commerce ministry” 1025 “electronic commerce development guidance”. This shows that the government of e-commerce in the development of the sector and strengthen the standard pay a lot more attention to the determination. As the electronic commerce environment improvement, one of the brightest prospects.

Erin consulting release statistics show that in the third quarter of this year, China’s e-commerce marketplace size of 1.8 trillion, up 47.6% from a year ago, a month-on-month growth of 9.1% in the second quarter of this year. Retail giant on taobao mall metro recently, began to attempt the electronic commerce in China water, is also presented.

As for in China’s electrical energy traders flood tide, classic enterprise is expected to run the scenario, su ning electric equipment deputy chairman SunWeiMin attitude optimistic. He thinks the conventional enterprise electrical power business, 90% of the enterprise will be effective, and pure electric enterprise enterprise, 90% would fail. The cause is the standard enterprise inherent “procurement, logistics and other benefits”.

Analysys international capital analyst LiuGuanWu said that at present our nation electronic commerce enterprise valuation bubble is squeezed, the rational investors, now is a excellent time to invest.

For some popular business, it is now evident the excess provide, has entered the buyer’s marketplace Now customers more and far more advocate individualized consumption, no longer pursuing waking, they have a maverick personality, cultured is different. This calls for electrical energy business enterprise distinguish it can effectively for the service object, fractionizing industry, enhances powerful points and keep away from weaknesses, and thereby increase the effectiveness of marketing and advertising, completely explore market opportunities, concentrate resources development benefit projects, save costs……

Noble bird electric organization center director wu jun stated, “for classic enterprise, it into the World wide web, thought initial of all to be revolution, tips to be revolution.”

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